ABOUT LEYLA

For Directing

Represented by Maverick Group

Cary Woodworth - cary@maverick.group

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Leyla is currently the Global Executive Producer for Instagram at advertising agency, Ogilvy (New York). She is also an award winning Director, and Cinematographer.

 

An only child from The Bronx of New York City, she realized at a very early age the importance of family. She is incredibly close to her parents and carries that same level of love and support with every production. 

In addition, Leyla is the other half of web series "The Gig" a show about film and tv from behind the scenes and on the screen with Co-Creator and Executive Producer, Jessica L. Ransom. Together they write, produce, direct, cast, develop, (and sometimes edit) all original content. Their production company, The Gig Media serves as a voice representing BIPOC & LGBTQI scripted and unscripted original content.

 
Clients include:

Instagram, Zyrtec, United Airlines, Hennessy, Poland Spring, Rolex, Yankees, Chase, United Airlines, Park MGM, Facebook, Cadillac, Tod's, NARS, Autograph Collection, Poland Spring, J.P. Morgan Chase, LG, Rogers, SK-II, Tod's, Smirnoff, Facebook, and Kohl’s.

Education: 

New York University, BFA in Film & Television

Highlights:

  • Executed Instagram’s most influential 2020 Election campaign. Registered an additional 4.4 million people to vote across all Facebook-owned apps. 

  • Managed along with vendor(s) COVID compliant live-action remote shoot(s) with multiple locations, celebrity talent, and social influencers within the US for Instagram. 

  • Produced in partnership with Ogilvy, Instagram, 1st Ave Machine, MPC, Mophonics, Exile, Lime "We Make Today" campaign.

  • Produced “Find More to Heart” - a large technically driven user-generated content campaign directed by Kric Merc and senior editor, Mah Ferraz.  Managed post-production, asset management, liaison between licensing and legal clearance departments. 

  • Managed budgets ranging from ultra-low production to $7M USD.

  • Launched virtual reality film for SK-II; a major international beauty brand. The film grossed $2 million in sales in one day during China’s Singles Day event; breaking P&G’s record in sales.

Awards & Shortlisted: 

  • E/S Collab I Screenwriting, Important Stories Initiative, 2020

  • Pencil Award | The One Show, 2019

  • The Webby Awards | Shortlist, 2019

  • Cannes Short Film Festival | Short List, 2019

  • The Webby Awards | Shortlist, 2017

  • The Official Latino Short Film Festival, 2017

Press can be found here. 

Resume is available upon request. 

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