ABOUT LEYLA

For Directing

Represented by Maverick Group

Cary Woodworth - cary@maverick.group

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Leyla T. Rosario is currently the Executive Producer for Amazon Prime Video at Droga5. She is an award-winning Producer, Director, and skilled Cinematographer. Leyla comes with years of experience in film and advertising production. She previously served as the Global Executive Producer for Instagram at Ogilvy.

Leyla is the Co-CEO / Executive Producer of a women minority owned business The Gig Media, LLC. It serves as a voice representing BIPOC & LGBTQI production crew, mentorships, educational tools, panels, scripted and unscripted original content, and all stages of production to post-production. In addition, Leyla is the other half of web series "The Gig" , a show about film and tv from behind the scenes and on the screen.  

 

An only child from The Bronx of New York City, she realized at a very early age the importance of family. She is incredibly close to her parents and carries that same level of love and support with every production. In her spare time, you can find Leyla being an advocate for more representation of diverse talent in production, cycling, painting, and cooking up a feast for her loved ones!

 
Clients include:

Instagram, Zyrtec, Hennessy, Rolex, Yankees, United Airlines, Park MGM, Facebook, Cadillac, Tod's, NARS, Autograph Collection, Poland Spring, J.P. Morgan Chase, LG, Rogers, SK-II, Tod's, Smirnoff, and Kohl’s.

Education: 

New York University, BFA in Film & Television

Highlights:

  • Executed Instagram’s most influential 2020 Election campaign. Registered an additional 4.4 million people to vote across all Facebook-owned apps. 

  • Managed along with vendor(s) COVID compliant live-action remote shoot(s) with multiple locations, celebrity talent, and social influencers within the US for Instagram. 

  • Produced in partnership with Ogilvy, Instagram, 1st Ave Machine, MPC, Mophonics, Exile, Lime "We Make Today" campaign.

  • Produced “Find More to Heart” - a large technically driven user-generated content campaign directed by Kric Merc and senior editor, Mah Ferraz.  Managed post-production, asset management, liaison between licensing and legal clearance departments. 

  • Managed budgets ranging from ultra-low production to $7M USD.

  • Launched virtual reality film for SK-II; a major international beauty brand. The film grossed $2 million in sales in one day during China’s Singles Day event; breaking P&G’s record in sales.

Awards & Shortlisted: 

  • E/S Collab I Screenwriting, Important Stories Initiative, 2020

  • Pencil Award | The One Show, 2019

  • The Webby Awards | Shortlist, 2019

  • Cannes Short Film Festival | Short List, 2019

  • The Webby Awards | Shortlist, 2017

  • The Official Latino Short Film Festival, 2017

Press can be found here. 

Resume is available upon request. 

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